One of the great blunders in direct mail marketing is to ignore the creation of custom envelopes. Envelope printing is in fact a very important part of direct mail marketing since it will determine the success or the failure of a specific campaign. In this article we will teach you how to wage a direct mail marketing campaign using custom envelopes as the core marketing tactic. First, let's get on with the marketing plan.
- The marketing plan – The crucial point that needs to be emphasized in a marketing plan using custom envelopes at its core is “distinction”. If you look at a typical batch of mail people get from the postal service these days, you will find that it is usually full of white or colored envelopes with a few postcards now and then.
To be noticed, or be distinctive from this batch of mail, your custom envelope must be printed in such a way that it looks different from the other junk mail that people get. So this means throwing out the white envelope and looking for a more exciting color and cover envelope images to engage readers. The more unique and beautiful your custom envelopes are the better chances of people keeping that particular mail envelope and reading what is inside. This should give you a better chance of success in your direct mail marketing efforts.
- How to Implement it – Now that you understand the plan, let's see how you can implement it.
1. Being noticed: The first part of implementing this plan is to think of a way for your custom envelopes to be noticed. As was stated above, you will need to be distinctive to be noticed. Just try to research on your “rival” direct marketers and see how their own envelopes are designed. Try to layout your own custom envelope in a way that is different from them, and of course different as well from all the other normal mails people get.
You will usually need to go for color envelope printing so that you can put great and colorful designs on your envelope that are original. Using a particular and uncommon color is a good way to be noticed. Images may also help, especially if the pictures invoke an emotion in readers. Just think out of the box and use something that is original from your own imagination.
2. Delivering a message through custom envelopes: Once you have an idea in mind, you should then have your idea designed into your custom envelopes. It must have a very functional layout, that can be applied to a standard envelope that the postal service accepts. A graphic artist or layout artist might be good at this stage so that you can have professionals design your eye-catching custom envelope idea.
- How to produce custom envelopes – So with the design ready, your final question should be, how do you actually produce custom envelopes? Well it is very easy. You will just need to hire an online envelope printing company to do it for you. Just look for them online through search engines and you should see various envelope printers where you can send your designs and have them printed on envelopes. They usually will have a delivery service so you can get your custom envelopes at your doorstep after just a few days ordering them. If you choose wisely, you should have your marketing envelopes ready for deployment in little time.
With your custom envelopes at hand, you should then be able to use them effectively as your core strategy for a direct mail marketing campaign. With the correct design ideas, you can become very competitive with your direct mails, giving you better reader responses and increased visibility. All of this can be done because people notice your custom envelopes. Kate Manheaven
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